Tavi Fulkerson – A Woman of Influence Making a Difference

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The JLB November “Woman of Influence Making a Difference” is the fabulous Tavi Fulkerson, Owner of The Fulkerson Group. Have you ever met an influential, stylish and successful business owner, who knows all the bold face names and the most significant philanthropists, and deliberately stays out of the news? Meet my friend Tavi, and her exquisite team, who are quietly responsible for rewriting the rules around corporate sponsorship and VIP events in our city.Tavi

Tavi is approaching her 27th North American International Auto Show, where she has grown the number of sponsors from zero to 140. The America’s Thanksgiving Day Parade has 200 corporate sponsors. The Fulkerson Group also arranges partnerships between sponsors for Ford Fireworks Detroit, Detroit Jazz Festival, Chevrolet Detroit Belle Isle Grand Prix, Super Bowl XL in 2006, and many others.

Tavi uses specific and deliberate business processes to drive value for her clients, both the organizations holding the events and the sponsors investing in it. She tells the organization what sponsors need to do to make it a great event, and communicates with sponsors to help them maximize the investment they make in the event.  It’s truly an art form to keep such a myriad of constituencies, including the people that attend each event, perfectly satisfied. But Tavi and her team are up to the task.

I recently asked her about her low personal profile. “That’s by design Noelle, and I am really looking forward to telling the Junior League members all about it,” Tavi Fulkerson replied.

We invite new members, prospective members, Actives, former members and Sustainers to join us and meet Tavi and her team at the Junior League of Birmingham, Michigan, Inc. General Membership Meeting at The Community House, on Tuesday, November 14. Enjoy a glass of wine with us from 6:30pm – 7:00pm, and then sit on the edge of your seat at 7:00pm, when I introduce my friend, “The Tavinator.”

-Noelle Schiffer, President, Junior League of Birmingham, Michigan, Inc.

 

Take The Covey Challenge

The Seven Habits

With the start of fall and the League gearing up for another frenzied year of parties, community projects, fund raisers and get-togethers, it seems like a good time to set new goals. It’s time to be proactive and get organized. We’ve all clearly got a lot to do. The kids are all back in school and September often marks a time of growth and change at our places of employment. Summer is officially over. Very few of us are strangers to the “to do” lists that come along with a new season.

As we start fresh, it might be wise to consider what it means to truly be proactive and look beyond to the end game or finished product. Why should we begin any process with the end in mind? And what does it really mean to be proactive anyway?

Research suggestions that by setting very clear targets, we are actually training our brains to believe that we’ve already accomplished our desires. When we do the hard work to envision what our job or home life looks like with clarity and precision, we are actually setting up an environment by which our brains look for ways to fulfill the images we have created.

The internal persistence we feel or that anxious feeling that we get when we have not yet synched up our desires with our objectives is our brains way of nudging us toward success. The trick is to harness that uncomfortable feeling by creating and executing small and manageable steps to achieve our goals.

When President, Junior League of Birmingham, Julie Gheen started her tenure, she asked the board to take “The Covey Challenge” and delve into famed author Stephen R. Covey’s book The Seven Habits of Highly Effective People. President Gheen also asked the collective League membership to read along and consider implementing Covey’s seven habits as well.

Covey’s first two habits can be described as the ability to be proactive and the ability to begin any activity or process with the end in mind. In today’s fast paced and goal-oriented word, most of us are familiar with what it is to be proactive. We take action and we expect results.

But according to Covey, being proactive isn’t just the act of doing; more over it is the notion that we always have the ability to choose. At any given time, we have the power to flip the switch and challenge our assumptions about ourselves and the world around us. In the end, we get to decide what we think about the things we cannot change. We also get to choose how we will respond to the world around us. Will that loss of a job or relationship be an event that turns us bitter or cynical? Or will it be an opportunity for us to learn, grow and strengthen our optimistic resolve? The beauty is, we get to choose!

And then there’s the process of goal setting; charting our own course if you will.

But in a world where we are bombarded with a variety of choices, setting goals isn’t as easy as one might imagine. In the modern age, we have seemingly unlimited choice. And while variety might be the spice of life, our brains are only capable of processing so much information. You may be wondering why it’s so difficult for you to decide what it is that you actually want.

The fact is, the more choices we have, the more likely it is that we will make no choice at all. Or worse, we’ll make a hurried and negative choice just to get the process over with. In the end, the more choices we have the less satisfied we are.

So where do we begin? How do we ask and answer the question, “what are my goals?” Although the science continues to evolve on the matter, there seems to be some emergent themes, which includes the ability to simultaneously create simplicity and find meaning in the choices we make. In other words, keep it simple and make sure it matters. While what matters to one person, is irrelevant to another, that’s not the point. Dreams are as unique as the dreamers.

There is power in knowing what we want. Human beings naturally strive to find purpose. Without purpose, our society would not move forward. Without the angst of creation or the struggle to grow, we might all be alive but we certainly wouldn’t be living.

If you haven’t done so, take the time to think about what it is that you really want. Cast off any preconceived notions about what you think you cannot do and get crystal clear on what it is that you really want out of life! Write it down. Tape it on the fridge or bathroom mirror and visualize the end game. It’s not exactly half the battle, but it will certainly help get you there. And if it doesn’t work out right away, please remember that you have the ability to decide how you will let your perceived failures define your life.

Take the Covey Challenge. Read along. Do the work. Be on the look out for assigned chapter reading(s) and timelines via the League’s email blasts and on Facebook at www.facebook.com/jlbham or follow us on Instagram at JLBMICH.

Read On:sevenhabits

For September please read The Seven Habits of High Effective People – Paradigms & Principles pages 15-62. Pick up a copy at your local bookstore or on Amazon. Or run down to your local library and check out a copy today!   And please feel free to leave a comment or question below.