The JLB November “Woman of Influence Making a Difference” is the fabulous Tavi Fulkerson, Owner of The Fulkerson Group. Have you ever met an influential, stylish and successful business owner, who knows all the bold face names and the most significant philanthropists, and deliberately stays out of the news? Meet my friend Tavi, and her exquisite team, who are quietly responsible for rewriting the rules around corporate sponsorship and VIP events in our city.
Tavi is approaching her 27th North American International Auto Show, where she has grown the number of sponsors from zero to 140. The America’s Thanksgiving Day Parade has 200 corporate sponsors. The Fulkerson Group also arranges partnerships between sponsors for Ford Fireworks Detroit, Detroit Jazz Festival, Chevrolet Detroit Belle Isle Grand Prix, Super Bowl XL in 2006, and many others.
Tavi uses specific and deliberate business processes to drive value for her clients, both the organizations holding the events and the sponsors investing in it. She tells the organization what sponsors need to do to make it a great event, and communicates with sponsors to help them maximize the investment they make in the event. It’s truly an art form to keep such a myriad of constituencies, including the people that attend each event, perfectly satisfied. But Tavi and her team are up to the task.
I recently asked her about her low personal profile. “That’s by design Noelle, and I am really looking forward to telling the Junior League members all about it,” Tavi Fulkerson replied.
We invite new members, prospective members, Actives, former members and Sustainers to join us and meet Tavi and her team at the Junior League of Birmingham, Michigan, Inc. General Membership Meeting at The Community House, on Tuesday, November 14. Enjoy a glass of wine with us from 6:30pm – 7:00pm, and then sit on the edge of your seat at 7:00pm, when I introduce my friend, “The Tavinator.”
-Noelle Schiffer, President, Junior League of Birmingham, Michigan, Inc.